Seafood That Matters is more than a philosophy. It’s a movement rooted in one idea: that seafood, when produced with care, can be a solution.
It’s about more than delicious food. It’s about seafood that fuels healthy bodies, strong minds, and thriving economies. It’s about what’s possible when we don’t simply ask “Is this product sustainable?”—but also ask “What can this food system help us solve?”
For consumers, it’s nourishment with intention. For chefs, it’s flavor with impact. For institutions, it’s a strategy for wellness and resilience. For researchers and advocates, it’s a living example of food as a force for change.
When seafood matters, every bite is a delicious step toward positive outcomes.